The Movement Creative
Website design, print design, and front-end app design and development for a parkour club in New York City.
GOAL
Increase excitement and leads for a parkour coaching and Summer camp. The brand and site needed to reflect the dynamism and excitement of the activity while instilling a sense of safety and trust in the parents.
TASKS
Brand implementation
UX + visual design
Market positioning
End to end development
User research
Information architecture
Reclaim your movement
Parkour is the study and practice of movement. The branding needed to reflect that. The square motif was used to convey movement through size, opacity, and location. This was made even more engaging when paired with dynamic photography and animation.
classes and site bookings anchored the site
The main goal for the website was to generate leads towards the Summer Camp, private party, and children’s classes.
Because parkour isn’t as prevalent as other activities, I made sure to structure the site around quickly explaining what the Movement Creative does, why they do it, and who they are. If they need parents to entrust their kids to them, they need to establish professionalism and trustworthiness from the start.
TAB ONE
TAB TWO
APP BUTTON
INTErACTION DESIGN mimicked action and energy of the sport
The interaction design with tabs and buttons also acted as a way to promote the idea of dynamism and movement.
developing brand cohesion for supplementary materials
In addition to the website, I designed the marketing material for the company as well as the front-end development of their coach-finder app.
